ENGELHARDT
Your creative and strategic partner for
DIGITAL COMMUNICATIONS
SKILLS & SERVICES
2
CONTENT MARKETING STRATEGY
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Channel strategy: platform selection, tone of voice & topics according to business goals and target group
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Content creation for various formats: e.g. images, videos, blogposts, white paper, giveaways, how-to-guides, behind-the-scenes
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Content calendars
4
PUBLIC RELATIONS
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Copywriting and PR material production (e.g. press releases, lookbooks, PR kits, social media material)
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PR campaign management
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Creative, nuanced & authentic storytelling
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Press/media relations & outreach
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Event production
1
SOCIAL MEDIA MANAGEMENT
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Develop/optimize cross-channel social media strategies
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KPI-driven approach
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Management of all social accounts, including community management
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Instagram, Youtube, TikTok, Facebook, Twitter, LinkedIn, etc.
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Monitor social trends & analyze competitors
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Social paid advertising
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Analytics & reporting
3
INFLUENCER MARKETING
For brands:
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Strategy development
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Campaign management
(including influencer sourcing,
negotiation, briefing, oversee execution, reporting & analysis) -
Influencer databases
For influencers:
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Strategy development
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Client outreach, negotiation and campaign management
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Projects outside of social media (product launch, PR, etc.)
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Administrative tasks
ABOUT ME
I'm Vanesa Engelhardt, the founder of Engelhardt Digital Communications and here to help you and your business to get the most out of social media & co.
As purpose- and results-driven marketing and communications professional and digital native, I have worked with companies and creators in the fashion, beauty and lifestyle industry, advising them on their social media strategy, public relations and influencer marketing.
Prior to founding Engelhardt Digital Communications, I spent my early career working in public relations and talent management on the agency side, as well as in charge of social media, influencer marketing and public relations on the brand side.
I hold a Bachelor’s degree in International Business Management, a Master’s degree in Fashion Marketing and am fluent in German, Spanish and English.
I'm passionate about coming up with innovative and creative solutions to connect authentic storytelling and engaging content, both from a strategic and operational marketing perspective.
Whether you are looking for ways on how to position your brand online, guidance to help you manage your social media presence more effectively or want to find the right creator to fit your influencer marketing campaign: I offer a full range of services and am excited for the opportunity to take on your next project in accordance with your brands' individual needs!
